Dear MediaCorp,
I was an employee of yours a few years ago and whilst I had big visions of changing the entertainment industry back then (and now), as a small fry, there was absolutely no way I could have done it.
I’m not sure who decided on the concept of Countdown 2013 but it certainly didn’t impress me, neither did it impress a lot of people. As THE national broadcaster and THE biggest media company in Singapore, the countdown was a social disaster.
In fact, it showed a lack of cultural sensitivity of the leadership of whoever was in charge and whoever was involved in the planning and conceptualization of the countdown itself. Perhaps, this was the intended direction of the leadership – to move Singapore towards a more China-based or Chinese-speaking audience. Yes? No?
As someone of mixed heritage who is heavily involved in the education sector, local community…
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